Ardent Mills survey finds major consumer interest in ancient grains
via bakemag.com
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Posted October 9, 2022 2:18 pm
Interesting survey that is showing a large agricultural player intersecting with local-based efforts to revive regional grain chains. I am more than happy to see a larger player move away from a focus on the usual commodity grains, but Ardent Mills' interest and involvement will hopefully not dissuade smaller scale efforts to build up local community oriented supplies of ancient, heirloom, heritage and landrace grains.
Most consumers in an Ardent Mills’ survey expressed interest in buying an item containing ancient grains, and nearly 90% said they wanted to know more about ancient grains. Denver-based Ardent Mills contacted 1,001 US consumers of the ages 18 or older online Aug. 19-23.
