Investor group looks to elevate Farmer Direct Foods
via world-grain.com
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Posted August 25, 2022 10:24 pm
We discovered Farmer Direct Foods last year while sourcing grains and flour. We came across this story about how they are evolving their business. If you are a grain nerd and interested in how grains chains are evolving across the county, this story is a very interesting and informative read.
The exploration led Webster to approach FDF, which had been milling heirloom grains from the Nelson Family Farm. The American White Wheat Producers Association was renamed Farmer Direct Foods in 2003 after installing the flour mill, but by 2021 Webster said the group was “fatigued” and had been investing only limited resources toward promoting its own branded product. Ultimately, the group was attracted to a financial transaction that offered upside if FDF is successful going forward.
If you find yourself asking why a bakery would be following all these stories about farming and milling, it is because we also plan on sourcing our grain within the Colorado region as well as milling our own flour.
